Problem

Pharmaceutical sales representatives were having trouble executing consistent, high-quality sales calls. Openings lacked impact, questions didn’t always uncover needs, and transitions often felt forced—especially when conversations varied by HCP type.

Solution

I built a branching scenario in Rise where reps step into a realistic sales conversation and make key decisions along the way. Each choice shapes the flow, with feedback designed to reinforce effective communication and alignment to the sales model.

Potential Use Cases

• Prework for a live workshop

• Field coaching tool

• Part of onboarding

• Microlearning follow-up

Measurement Strategy

Track learner choices and completion data to spot trends. Pair the scenario with ride-along coaching or peer practice to reinforce key behaviors and link improvements to real-world performance.

My Role

I wrote the scenario, designed the branching logic, and built the full experience in Rise. It’s a practical, lightweight way to turn everyday sales challenges into meaningful practice.